Welcome to OpenView's PLG Madness competition!
We're combining our favorite time of the year with our favorite topic: Product Led Growth.
For the next three weeks, top PLG articles will be competing for your votes. After each week, the articles with the most votes move on until there is an ultimate PLG champion!
Make sure you vote for your favorite articles below by clicking on each competitor's name below the matchup.
Good luck!
Round 1 | Matchup 1 of 4
David Apple, Typeform
How do product led organizations make customer success work at scale? Typeform's VP of CS, David Apple, gives insights on how their CS team makes their customers successful.
Read the article here.
Justin Gallagher, Trello
Products don't have to be complex and boring to get the job done. Trello's Head of Product Management, Justin Gallagher, explains how their product led growth strategy has delivered a ton of value for their users while keeping the product simple and fun.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Round 1 | Matchup 2 of 4
Jonathan Kim, Appcues
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Travis Kaufman, Gainsight
The SaaS world adheres to two main go-to-market strategies: sales and marketing led and product led. But there’s also a third strategy - introducing product-assisted growth.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Round 1 | Matchup 3 of 4
Ryan MacInnis, Notarize
A product led growth strategy requires a holistic view where sales and product equally influence revenue. Notarize's Ryan MacInnis explains how to get everyone on the same page.
Read the article here.
Brianne Kimmel, Startup Advisor
Product led growth is the new norm, but some companies miss the opportunity to integrate a sales team. PLG and sales are not mutually exclusive, but instead, can be a powerful combination.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Round 1 | Matchup 4 of 4
Lindsay Bayuk, Pluralsight
Freemium can accelerate growth after you nail product-market fit. What do you need to consider before implementing this strategy in your business? Pluralsight's VP of Product Marketing explains.
Read the article here.
Oji Udezue, Calendly
Calendly is an amazing example of a product that uses PLG and virality to great advantage. Learn the secrets behind their success.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Semi-Finals | Matchup 1 of 2
David Apple, Typeform
How do product led organizations make customer success work at scale? Typeform's VP of CS, David Apple, gives insights on how their CS team makes their customers successful.
Read the article here.
Jonathan Kim, Appcues
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Semi-Finals | Matchup 2 of 2
Ryan MacInnis, Notarize
A product led growth strategy requires a holistic view where sales and product equally influence revenue. Notarize's Ryan MacInnis explains how to get everyone on the same page.
Read the article here.
Lindsay Bayuk, Pluralsight
Freemium can accelerate growth after you nail product-market fit. What do you need to consider before implementing this strategy in your business? Pluralsight's VP of Product Marketing explains.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Championship | Matchup 1 of 1
Jonathan Kim, Appcues
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.
Read the article here.
Lindsay Bayuk, Pluralsight
Freemium can accelerate growth after you nail product-market fit. What do you need to consider before implementing this strategy in your business? Pluralsight's VP of Product Marketing explains.
Read the article here.
Winner
In this product led world, your product is your best salesperson, which means the team who owns it should be owning a sales quota. Appcues' Jonathan Kim explains how to make your product sell itself and the implications it has on your sales team.